Can the convenience of personalization survive the privacy backlash? Thanks to headline-grabbing scandals about the way organizations have lost, given away, or misused our data, there is a risk that consumers will become less willing to share the information needed by companies to offer personalized services.
This report presents professional thoughts and personal experiences of a select group of leading CX experts on current and future personalization practices, as well as research from actionable intelligence leader Verint and insight consultancy Opinion Research LLP.
Download the report using the form on the right for insights into:
Privacy and consent
Getting the basics right
The human touch
Lifetime customer value
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