Ensuring A "Glocal" Presence

In an analysis of its communication, Endress+Hauser established that the presentation of information on various websites, brochures and catalogues contained significant inconsistencies in some cases. It required a flexible and powerful system to facilitate the modular restructuring of communications relevant information into information units, as well as then relinking them with one another, ensuring globally valid consistency in terms of content for the group company. Enter censhare!

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In addition to the creation and structuring of assets , it is above all the wide range of options for classifying information units that makes the censhare system such a high performance solution for Endress+Hauser. As Christian J. Geiger, Head of Corporate Marketing Communication, explained: "The same information in censhare can be presented to website visitors in various contexts on an automated basis thanks to the data logic and assets’ meta data. We therefore only create an item of content once but use it in many different places on the website."

Globally applicable content is now presented uniformly all over the world, whereas regionally generated content can be adapted and republished in another country.

Christian J. GeigerHead of Corporate Marketing Communication, Endress + Hauser

Endress+Hauser uses censhare hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs, and scale applications.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.