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You Can't Win Smart Customers With Dumb Content

censhare Webinar

Traditional campaigns are boring. Today's empowered customers expect more engaging content, and so you need a smarter approach.

Successful marketers leverage real time insights and smart content strategies to orchestrate contextually relevant interactions. They align highly personalized campaigns with customer driven interactions throughout the customer lifecycle.

This valuable webinar looks at how your marketing and the systems which support it, need to evolve in order to reach increasingly smarter customers. Our guest speaker, Principal Analyst Rusty Warner from Forrester, explores contextual marketing requirements, providing practical advice for achieving real time relevance and sharing best practices from successful global and European brands.

Rusty is joined by experienced B2B marketing leader, Ian Truscott, Head of Marketing for censhare, for a lively discussion on the topic.

Listen to learn about the following:

  • The changes in customer expectations which are driving organizations to transform

  • The techniques and strategies which leading organizations consider when implementing these programs

  • Practical tips on optimizing content and managing marketing resources to deliver highly personalized campaigns and interactions

Rusty Warner

Principal Analyst at Forrester Research

Rusty Warner is a Principal Analyst at Forrester Research, serving B2C Marketing Professionals. His research is focused on marketing technologies, including customer analytics, crosschannel campaign management, enterprise marketing platforms, real time interaction management, and digital customer experience delivery. You can read more on his blog .

Learn More

Ian Truscott

Vice President Global Marketing at censhare

Ian Truscott has a passion for digital marketing, product strategy, content management, content marketing and the tech, people and processes that make it happen. In a two decade career he has taken various B2B software products and consulting services to market, been a CTO, an industry analyst, product marketer and has been engaged as a strategic advisor to some great clients.

Learn More

censhare Clients Speak for Themselves

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  • PricewaterhouseCoopers Logo

Learn more about how our Universal Smart Content Management platform and how it can help you to step up your marketing game.