Marketing in the Age of AI Agents
In this webinar, experts from Slalom and Censhare explored how marketers can stay competitive when algorithms, not just humans, influence decisions. How algorithms are reshaping discovery, demand, and brand experience.
Consumers are no longer interacting with brands directly. AI agents now sit between people and the products they search for, compare, and buy — fundamentally changing how visibility, trust, and demand are created.
Key Insights
- AI-mediated customer journeys are becoming the norm. Build scalable, well-documented systems that support AI-driven interactions
- AI doesn’t just capture demand, it creates it. Ensure content is structured, tagged, and consistent so AI can interpret it accurately
- Your AI presence is your brand presence
- Strengthen governance to avoid distortion and ensure alignment with KPIs
- Shift from reactive analytics to predictive, AI-powered decision-making
Watch the full webinar and explore how to make your content, systems, and strategy AI-ready.
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