Lucy is a Digital Marketing Specialist and blogger for censhare AG. Based in Munich, Germany, Lucy forms part of the Corporate Marketing team, oiling the cogs which keep the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!
With such a mass of possible output channels, locations and platforms on which brands can talk to customers and market their products, the argument for centralized and controlled content management is pretty bullet proof.
From creation to point of sale, a product generates a lot of information requiring a lot of attention. Digital Asset Management expert, Theresa Regli, explains how this product data can be turned into a marketable asset through the marriage of PIM and DAM.