Lucy is a Digital Marketing Specialist and blogger for censhare AG. Based in Munich, Germany, Lucy forms part of the Corporate Marketing team, oiling the cogs which keep the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!
Theresa Regli, digital asset management expert and industry analyst, argues for the combined content powerhouse of digital asset management (DAM) and product information management systems (PIM) to help untangle the mess.
The fruits of effective product information management have never tasted so sweet! I take a quick look at the inspiring benefits of efficient data management through a future proof platform - brought to you by Kwikee!
With such a mass of possible output channels, locations and platforms on which brands can talk to customers and market their products, the argument for centralized and controlled content management is pretty bullet proof.