The HOT DAM 10, is a series of whitepapers exploring the business of considering and implementing a Digital Asset Management (DAM) solution. In this edition, we focus on DAM within the retail industry.
It is, of course, impossible to imagine a retail experience without digital assets. Today the consumer wants to get as close to experiencing the product as they can, and feel the emotion associated with that brand. But in a competitive market where cost and convenience are the mantra of the board room, the content production processes behind this experience need to be as efficient and lean as the rest of the business.
In this whitepaper you will learn about the benefits of implementing a digital asset management solution in the retail space, including: