Consumers are hungry for content and the pressure is on marketers to deliver it, personalized and in the context of the consumer. But in the face of business efficiency, this can be a struggle.
The Power of Single Source Publishing is a censhare whitepaper exploring how brands are reacting to this challenge by centralizing their content assets and publication processes, a practice also known as single source publishing. We look at this concept, its benefits and some brand use cases.
Feeding the content beast whilst maintaining business efficiency
Single source publishing as a concept, a system and a solution
Strategies and success stories from brands already taking this approach, such as IKEA
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.