Your products are the lifeblood of your company, and marketing, sales and engineering all need easy access to product information on a daily basis. But just because different departments must access this data for different uses, is it wise to store it across a variety of different systems?
Efficiency, security and manageability should all be taken into account when considering your product information management system.
A Modern Approach to Marketing Product Information (PIM) is a censhare whitepaper highlighting what to look for and guides you in making an informed decision.
The major problems and limitations of a traditional PIM
What a semantic approach towards PIM means
The benefits to marketing with integrated product information
And, how to future proof your product assets
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.