Content is now the currency of brands. Consumers are making buying decisions based on a brand’s relevance rather than price or monetary value. To engage with these consumers, brands are becoming media organizations and realizing that they have a second business: publishing content.
In How Slimming World Builds Brand Value with Content Marketing, Slimming World’s James Naylor talks to Ian Truscott, former VP Global Marketing at censhare, about how he’s enabling content marketers via technology and how Slimming World is engaging consumers across its platforms, sharing his experience of the shift towards content marketing and brand publishing, as well as how you can let the creatives in your team create.
The importance of understanding that your content is consumed everywhere
The need to bring structure to the chaos of content creation
Digital asset management as the key enabler for content success
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.