Delivering your audience with personalized content is easier said than done. For many organizations it means breaking down departmental barriers to gain real time customer insight. But how is this best achieved?
Econsultancy tackled this subject in a Digital Therapy Thursday and the resulting report Personalization Through Relevant Content, where experienced industry specialists answered questions on best practice and processes for the creation of personalized, relevant content.
A successful personalization strategy
A segmented experience versus one on one personalization
The benefits of in house creative teams versus outsourcing capabilities
The challenges which GDPR may bring to personalization
As a compliment to the report, you can watch a video of the Digital Therapy Thursday session on Vimeo by clicking on the image below:
If I already know my customer, how am I going to operationalize my organization to deliver something that truly serves them in a personal manner? It’s about service, it’s about product information - this isn’t just about marketing and sales content. You have to take a holistic view on how you’re going to engage with your consumer.
Ian Truscott Former VP of Global Marketing, censhare AG
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.