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Digital Experience Platforms: Buyer Trends, Preferences, and Strategies
Digital disruption and transformation are unstoppable forces propelling the strategies, business models, and priorities of business and government leaders worldwide. No industry, region, or business size is exempt, pushing business, IT, and marketing leaders to develop unique, effective solutions that deliver exceptional customer experiences through digital experience platforms.
This censhare sponsored report, Digital Experience Platforms: Buyer Trends, Preferences, and Strategies, surveyed 300 business and IT leaders across the US and Europe to gain deep insight into those strategies - the results are fascinating!
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The new business models fueling DXP demand and investment
How the C-suite and IT are leading DX technology decisions and strategies, not marketing
How buyers are taking the heterogeneous approach towards their DXPs
That customer data technologies are the linchpin for DXPs
How buyers are choosing DX vendors based on near term concerns
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Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.
