Doug Eldridge has worked in marketing and communications for fifteen years, with experience in marketing agencies and software vendors, he’s written for CMSWire, eContent Magazine and various industry blogs. Doug is based in Denver, Colorado, is an alumnus of censhare US and while he is not writing, he is a typical Coloradan, which means a lot of time in mountains and breweries.
This week’s martech roundup looks at the fact that some companies might have already gone overboard in terms of their GDPR prep, and how data will continue to be the driving force in marketing operations.
They All Contribute to the Bottom Line... Integration is a key theme to many articles. The ability to marry independent systems to work as one and feed relevant data to a centralized platform is a popular topic and this week's Monday Morning Memo covers just that.