Future-proofing your DAM selection
Event location - Online
Real life insights and experiences from three publishers whose success in digital publishing depends on first class content delivery and a focus on what the customer wants.
Who’s afraid of the big bad wolf? Traditional publishing organizations are nervous. Citizen journalists, social media, 24/7 news broadcasting and online only publications are baring their teeth and looking to bite.
But instead of running away to hide, it’s time to come out fighting. In censhare’s short whitepaper, Publishers Taking Cues from Digital, we explore the four superpowers that can drive the wolves from your door. This isn’t just theory, this is real life experience from three publishers whose success depends on first class content delivery and a keen eye on what the customer wants:
Take Hearst UK - it is focusing editorial budget on unique and in demand new content by making sure its editors don’t duplicate commissions. It’s possible because of digital asset centralization: publishing teams can find out definitively and quickly whether topical content already exists and can customize or reuse an existing asset from a reliably complete database.
And these are some of the ways in which top publishers are streamlining their processes and optimizing on quality. To read more compelling examples of how Bauer UK, Slimming World and Hearst are deploying centralized asset systems to give them the superpowers they need to survive and flourish, click here.