Manage Variants to Make Targeted Marketing a Success

Create the right message for the right audience.

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Learn more about the Variants Management and Targeting Module

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Variants Management and Targeting Module

Easily Develop and Track all Variants For All Audiences

With consumers’ needs changing rapidly, marketers must be sure they are sending the right message to the right audience. This leads to the need to manage a large number of variants of the same publication, often translated into different languages.

The Variants Management and Targeting Module for censhare allows marketers to easily develop and track all variants, and make sure the right group is getting the right content.


The module makes it easy to match content to a target group. Content is tagged, making it easy to select the right content by matching multiple tags to target a specific audience.

  • Create and manage variants of content

  • Automatically update content variants based on changes to master files

  • Select content variants in fine detail to precisely match target audience groups

Universal Content Management in combination with Variants Management and Targeting keeps your complex content portfolio under control and can also create context and relevance between target groups, information, and content assets. This greatly simplifies the use of digital assets in any marketing channel.

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Variants Management

  • Functions to create content variants based on defined target groups: language variants and regional variants

  • Complex variant management

  • Creation of variants for targeted communication


  • Functions to create context between target groups, information and content

  • Flexible rules to deliver content and content variants to match personal preferences

  • Dialogs for defining metadata targeting criteria

  • Available for person, company, and target group assets

Fine Tune the Way You Work with Modules

censhare modules provide additional features to help you perform specific tasks even more efficiently and effectively.

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censhare Platform

Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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See for Yourself with a Demo

Schedule a demonstration with one of our team and we can quickly show you what we mean by Universal Content and what this could do for your business.

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