Content Centralization for Efficient Healthcare Marketing

URSAPHARM, a European leader in the pharmaceutical manufacturing, uses censhare to store and manage all digital marketing and product information, readying itself for digital transformation.

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With over 700 employees in Germany and many more abroad, URSAPHARM owns a multitude of brands and products across a variety of territories, and its marketing needs are vast and complex. It was looking for a system which would form a central hub for all digital marketing content and product information , as well as support and streamline its lengthy and strict approval processes.

URSAPHARM decided to implement censhare, which it says has been like a “turbo booster” for marketing. Operating in a tightly regulated market, approval cycles have been shortened from one week to one day, and output has increased by around 300%. And with all marketing and product content stored in one central place, internal processes and structures have been slimmed down and sped up.

We now experience one approval cycle per day, on average, which corresponds to three to four times as much output as before. That of course acts very much like a turbo boost for marketing.

Dirk Zirnstein Brand Manager/ Projektleiter censhare, URSAPHARM

Business Results


day approval cycle, compared to one week before

3 - 4

times higher content output than previously


central hub for all digital marketing content

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Through censhare, URSAPHARM shareholders can locate, create, manage and approve all brand , product information, and content assets from a single, central location , as well as steering the approval process for these materials. As a result, censhare has brought transparency, efficiency, and speed to processes and teams across the business, whilst still allowing it to adhere to the strict and complex regulation central to the industry.

Above all, what we have gained from censhare is time, transparency, and efficiency.

Dr. Michael Flegel
Head of Strategic Business Development

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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For over 40 years the name URSAPHARM stands for the consistent transfer of innovative pharmaceutical conceptions into successful medicine and medicinal products. Today URSAPHARM is an international medium sized concern and due to the large range of products it belongs to the market leaders in Germany in the field of ophthalmology.

Ursapharm Logo

URSAPHARM Arzneimittel GmbH
Industriestraße 35
66129 Saarbrücken / Germany

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