Since its foundation in 1919, HEROLD has developed from a directory provider to Austria's largest digital expert for small and medium-sized enterprises, with around 45,000 customers relying on its many years of expertise in the implementation of their (online) marketing. This large customer base is accompanied by a correspondingly large amount of data that needs to be continuously designed for print and online ads - on average 25,000 to 50,000 advertisements are processed each year.
Its previous system allowed for basic functions but did not support workflow streams or centralized asset management. This meant a lot of (manual) work for HEROLD employees. It therefore set itself the goal of optimizing, centralizing and automating the campaign management processes for advertisements through the targeted use of marketing technology, and decided to work with censhare Platinum Partner Premedia to implement censhare.
