Professional Campaign Management Thanks to Efficient Workflows and Automation

HEROLD, Austria’s no. 1 directories service provider optimizes, centralizes and automates campaign management with censhare.

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Since its foundation in 1919, HEROLD has developed from a directory provider to Austria's largest digital expert for small and medium-sized enterprises, with around 45,000 customers relying on its many years of expertise in the implementation of their (online) marketing. This large customer base is accompanied by a correspondingly large amount of data that needs to be continuously designed for print and online ads - on average 25,000 to 50,000 advertisements are processed each year.

Its previous system allowed for basic functions but did not support workflow streams or centralized asset management. This meant a lot of (manual) work for HEROLD employees. It therefore set itself the goal of optimizing, centralizing and automating the campaign management processes for advertisements through the targeted use of marketing technology, and decided to work with censhare Platinum Partner Premedia to implement censhare.

The entire project process was extremely agile and we felt comprehensively supported at every point. We were particularly impressed by the analytical, solution-oriented approach of the entire censhare team and their ability to build bridges between the technical and creative parts.

Markus Eberhard, Manager Media Design, HEROLD Business Data GmbH

Business Results

60%

faster file conversions

10,000

fonts managed

50,000

ads produced per year

The adaptability of censhare enabled a smooth integration into the HEROLD’s existing core marketing processes and thus significantly reduced the training phase required by the organization. By means of workflow management, every employee can now view and monitor the current status of an ad at any time, which benefits quality assurance (e.g. avoiding duplicates, generating valid KPIs) and minimizes time-consuming reconciliations. The existing automation reduces the manual workload in the creation of advertising material, which among other things minimizes the risk of errors and thus guarantees the high standard set by the company.

The comprehensive functionality of censhare in combination with an open interface architecture guarantees HEROLD independence from operating systems and updateability for the future. However, censhare also offers possibilities beyond the requirements of the moment. A great many functionalities - for example in the area of personalized, automated communication - can be realized in the course of future projects without having to implement additional systems.

Our goal is to optimize the marketing processes of our customers through the use of precisely fitting technologies. Through censhare, HEROLD is now offered opportunities beyond the current challenges.

Jürgen Oberngruber, Msc., COO, Head of Marketing Technology, Premedia GmbH

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About HEROLD

Since its foundation in Graz in 1919, HEROLD has developed from a directory provider to Austria's largest digital expert for small and medium-sized enterprises and today offers affordable online complete solutions for Austria's businesses under the motto "HEROLD bringt's zamm": Everything under one roof. As a Google Premium Partner from the very beginning and Google Leading Agency - an award from Google that only about 10 agencies have in the whole of Austria - the company is also a leader in the field of search engine marketing and thus ensures maximum visibility for its customers on the web.

HEROLD Logo

Contact:
HEROLD Business Data GmbH
Guntramsdorfer Straße 105
2340 Mödling / Austria
www.herold.at

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censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.

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