The Ultimate Publishing Engine

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7Seas uses censhare to create the international sales literature of the BMW Group quickly, efficiently and economically for all media in over 50 language versions.

BMW used to work with many different partners and systems, lacking a uniform workflow as well as reliable processing and versioning. A centralized and scalable software solution was required to set standards, enable collaboration, provide process reliability, guarantee data security, and significantly cut costs. In 2006, the decision was made in favor of censhare.

The use of censhare enabled us to genuinely generate more content. We boosted our output, shortened time to market and achieved higher quality at lower costs.

Christoph WeissManaging Director, 7Seas

Business Results


catalog projects managed each year


pages processed


automatically updating country versions of master template


internal and external points of contact collaborating

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7Seas uses censhare not only for project and schedule planning but also to coordinate all content and process stages with the customer in Germany and the international markets. The system is especially valuable in the area of translation.

Processes would have to become leaner, faster, and naturally also more cost efficient. These were the key demands that were defined … censhare offered the best product, and we are still convinced.

Stephan PetschowManaging Director, 7Seas

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About 7Seas

The company was founded in 2003 under the name Greenhouse Publishing GmbH and was exclusively responsible for various departments of the BMW Group's internationalization, project and production management of sales literature. Due to the success of Green House in Munich, the 7Seas International Publishing Agency was founded in Hamburg 2007. 7Seas focused on Content Management and perfected the approach of a media independent content production. The customer portfolio is extended to high level clients such as RWE, Austrian Airlines and IWC. Greenhouse Publishing GmbH extends the capabilities to database supported desktop publishing (DTP ). 2011 both agencies merged to 7Seas marketing process GmbH.

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7Seas marketing process GmbH
Nymphenburger Straße 86
80636 Munich / Germany

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