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REWE Markt GmbH

Centralized ad media production and automation for retail enterprise

Read more in the case study

REWE Markt Gmbh forms part of the REWE Group, a leading trade and tourism cooperative in Europe which includes brands such as REWE Markt GmbH, Penny, Billa and toom Baumarkt and employs 330,000 people across 15,000 stores in 20 European countries. For REWE Markt GmbH, with sales lines operating across 3,300 locations in Germany, regionalized advertising presents many challenges. From product pricing to the end production method, differences in localized tastes and cost expectations must be met.

When faced with such complexity in terms of data and process management for cross-region advertising production for its German customer base, REWE Markt GmbH worked with strategic censhare partner MSP to implement a centralized ad media solution. As a result, a centralized censhare system now supports streamlined data management, production processes and team collaboration in one system for all regions and target groups.

MSP’s implementation of the censhare solution led to a 75% more efficient production process and radically reduced the risk of errors in product information, as last minute changes to the data are performed in the one central system. REWE’s weekly sales brochures can be created for each market via a partly-automated process, with the central database supplying all imagery and the latest product information. MSP also worked with REWE in order to create tailored modules such as the TeamRoom, which facilitates end to end digital process management.

We particularly like always having a single point of contact who is familiar with our specific requirements and able to provide us with solution-oriented support.

Tanja Klever
Head of Pre-Press Production

HOT DAM 10 Retail Edition

Today the consumer wants to get as close to experiencing the product as they can, and feel the emotion associated with that brand. In a competitive market where cost and convenience are the mantra of the board room, the content production processes need to be as efficient and lean as the rest of the business.

Read More in the Whitepaper

About REWE Markt GmbH

REWE Markt GmbH belongs to the leading trade and tourism cooperative in Germany and Europe, REWE Group, established in 1927. The group now employs 330,000 people and operates 15,000 stores in 20 European countries. In Germany, the company’s approximately 240,000 employees generated revenue of 39 billion euros in about 10,000 stores during 2016.

The REWE Group sales lines comprises the supermarkets and consumer stores operated by the brands REWE, REWE CENTER, REWE CITY and BILLA as well as Merkur, the discounter PENNY and the toom DIY stores, and also operates convenience stores (REWE To Go) and the e-commerce activities REWE Lieferservice, Zooroyal, Weinfreunde and Kölner Weinkeller. The umbrella brand DER Touristik comprises of tour operators and more than 2,400 travel agencies, as well as hotel chains and the direct operator clevertours.com.

Contact:
Rewe Markt GmbH
Domstr. 20
50668 Cologne / Germany
www.rewe.de