One-To-One Marketing and the Elusive Digital Experience Platform
A whitepaper from Theresa Regli, Digital Asset Management Expert and Industry Analyst
Organizations are all facing the challenge of a shift from generalized mass distribution messaging to the new one to one paradigm.
Yet, the solutions offered and the marketing technology landscape is a complicated puzzle. Thousands of vendors and platforms claim to power your future marketing programs and what was once simply the art of crafty messaging has now become intensely personalized.
, industry analyst, author and thought leader guides us through the maze of industry speak and acronyms in this whitepaper, citing her years of real world client experience and discusses the real ingredients of a Digital Experience Platform.
The digital experience platform and its elements
How these elements make for improved messaging
Clean data as the linchpin for digital experience success
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.