Publishers Taking Cues From Digital

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Digital is known for giving legacy businesses a bit of a hammering. Traditional publishing lead times are just too long to compete against challenges such as citizen journalism, online only publications, social media, and mercurial online trends. But some publishers still have an advantage - with their scale and maturity, they’re used to finding efficiencies and adopting new processes successfully.

Publishers Taking Cues From Digital looks at how leading publishers are doing this exploring four key factors are helping them to succeed where others have failed. Moving into digital outlets, they’ve got to grips with spiraling volumes of content and contracting timescales to make a virtue of their reach and range.

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  • Using digital speed to publish faster

  • The role of process automation

  • Content personalization

  • The importance of maximizing inventories

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Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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