Consumer patience is running out. Poorly conceived, badly targeted and generic content is a no go. So what does this mean for your business?
It means that you have to be able to deliver relevant, personalized, real time content as if it were the most natural thing in the world. But for most, it won’t be a breeze. Five Truths about Real Time Content presents five facts on real time content and its production, and what you can do to face them head on.
The explosion in content demand and complexity
The ultra convenience trend and its effects on your content
The importance of removing your silos
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.