The HOT DAM 10 is a series of whitepapers exploring the business of considering and implementing a Digital Asset Management (DAM) solution.
This edition, HOT DAM 10: Retail, focuses on the benefits of implementing a digital asset management solution in the retail space. Today's consumer wants to get as close to your product as they can, and experience the emotion associated with your brand. But in a competitive market where cost and convenience reign supreme, the content processes behind this experience need to be as efficient and lean as possible.
Bringing order to chaos
Engaging the mobile consumer
Maintaining consistent branding
Enabling cross team collaboration
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.