'Rules for the Road to One Source of Truth' with Jaguar Land Rover and Spark44
On demand webinar with Spark44, Jaguar Land Rover, from Henry Stewart DAM
Spark44, a client agency joint venture with Jaguar Land Rover (JLR), uses censhare to help JLR cut costs, increase demand, and to operate more efficiently.
In this on demand webinar, Spark44's Director of Operations, Jerry Melichar, speaks about how he and his team evolved and championed a custom digital asset management (DAM) platform to support the agency’s management of projects, resources, and assets and more, for operational success.
How Spark44 manages over 100k digital assets across global teams to execute large scale campaigns
How Spark44 has sped up content production by 68%
How Spark44 has saved JLR a total of £55m since 2011
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.