Patrick Lennon, Content Coordinator for Tourism Ireland, talks to us about why it and two other Irish tourist boards chose censhare as their next DAM, and how it is helping them to promote Ireland globally.
2020 saw the deployment of the censhare Digital Asset Management (DAM)
system to improve productivity and save costs across all three Irish tourist boards: Tourism Ireland
, Fáilte Ireland
, and Tourism Northern Ireland
. All three boards depend on their access to a vast array of digital content in order to provide essential support for its tourism industry, and Patrick tells us of their censhare DAM project, the collaboration involved, the content types hosted and managed in the system, and how it is used by which users and where. He also explains how the project has helped to increase content production and improve efficiency across the three agencies and their partners across the globe.
Why Tourism Ireland chose the censhare DAM over its competitors
What its DAM project actually entailed
How censhare DAM helped overcome the difficulties posed to its Marketing by the COVID 19 pandemic
What further projects are planned to enhance the boards’ use of its DAM for further success in the future
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.