Why is it important to connect your digital assets with your product information? And how can this integrated approach form the basis of a centralized content hub, supporting your teams in producing efficient and effective marketing?
Hosted by industry analyst and DAM expert Theresa Regli
, The Content Hub Revolution: Transforming The Way We Manage Content and Digital Assets is an on demand webinar exploring the role of Product Information Management (PIM) in a holistic, central content hub. Theresa is joined by contributors from Perrigo Co., a global leader in over the counter self care product, who discuss in detail their PIM journey leading to a single source of truth for all product content and data. You will also hear from censhare representatives, who share with you their expertise and even give a short demo of the censhare PIM platform
, part of its Universal Content Management
Why it is important to connect your digital assets and product information
The role of PIM in a content hub
The key challenges of standard PIM and what you need to consider
Perrigo’s PIM journey – connecting its products to its digital assets
The censhare PIM – a short demo is included
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.