Success Depends on Mastering the Business Practice of Content Management focuses on core attitudes about the role that content management plays in effective B2B marketing, describes the current alignment between attitudes and actual practices, and concludes with recommended actions that marketers can take towards mastering the business practice of content management.
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.
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