Over the last decade, the needs of marketing organizations have largely driven the evolution of web content management systems into contemporary digital marketing platforms. While the technology solutions have long been available, how prepared are B2B marketers to successfully harness content for effective marketing in the future?
The Digital Clarity Group report, B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management, focuses on core attitudes about the role that content management plays in effective B2B marketing, describes the current alignment between attitudes and actual practices, and concludes with recommended actions that marketers can take towards mastering the business practice of content management.
How well B2B marketers are leveraging technology solutions
How aligned customer demands are with content management capabilities, practices, and systems
How marketers are prioritizing investment in content creation and management skills
How the mastery of content management as a business practice can be transformative.
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.