Keeping Your Brand On Top & Under Control

Keeping Your Brand On Top & Under Control

The phrase ‘too many cooks spoil the broth’ is never truer when it comes to brand management. With your brand present and evolving across a wide range of platforms, it is acted on by any number of people from internal marketing and sales teams, to external designers and merchandisers, press agencies, and even third parties including vendors and retailers.

Not to mention that the worldwide economy means that as it travels from region to region, the brand has a very real chance of getting lost in translation.

However, help is at hand. By using a comprehensive content management system , it is possible to limit and even eradicate some of the key challenges that plague brand managers as they strive to maintain brand consistency in this busy world. And not only that. A centralized bank of brand assets which are managed, approved and delivered through one platform within transparent workflows and controlled via access rights, is an approach which can serve to optimize your brand and heighten its associated customer experience at an omnichannel level.

Many large brands are taking this approach and it is worth delving into the reasons why. The whitepaper Brand Management In The Digital Age is a good starting point for those wanting to understand the importance of best practice brand management, but it also details the ways in which universal content management can be used to achieve these best practices and their associated business results.

Areas covered by the paper include:

  • The top 10 steps to brand management success ,including marrying employee engagement with efficient processes.

  • How to create a structure that allows teams to only access the most current, coherent and compliant assets, when they need them and where they need them.

  • How to keep a tight control of your brand across markets, platforms and supply chains while also embracing the flexibility to remain relevant to localized needs.

You can download the paper here for more information on how censhare’s Universal Content Management system can help you keep control of your brand’s assets and even drive greater efficiencies across your business.

The implementation of censhare for all campaigns and channels has brought extreme increase in efficiency and falling costs for Vitra.

Brand Management In The Digital Age

Learn how to build and maintain effective omnichannel brand management, with this censhare whitepaper.

Download Now
Lucy Campbell-Woodward Lucy Campbell-Woodward

Lucy is the Digital Marketing Manager and a blog contributor at censhare. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

Cookie Policy

This website uses cookies and third party tracking tools to provide technical functionality, improve the user experience and help us optimizing the website for our users. Find out more in our Privacy Policy

Necessary Cookies

These cookies are necessary for the function and operation of this website. Without these cookies we would not be able to offer you services such as contact forms and territory selection. These cookies collect anonymous information and cannot track your movements on other websites.

Show CookiesHide Cookies
















Marketing Cookies

Marketing Cookies are being used to deliver adverts and other communications relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Show CookiesHide Cookies