Manage Variants to Make Targeted Marketing a Success

Benefits

The module makes it easy to match content to a target group. Content is tagged, making it easy to select the right content by matching multiple tags to target a specific audience.

• Create and manage variants of content

• Automatically update content variants based on changes to master files

• Select content variants in fine detail to precisely match target audience groups

Universal Content Management in combination with Variants Management and Targeting keeps your complex content portfolio under control and can also create context and relevance between target groups, information, and content assets. This greatly simplifies the use of digital assets in any marketing channel.