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What is PIM?

What it is and why your content hub needs it.

What is Product Information Management?

Product Information Management (commonly referred to as ‘PIM’) handles vast amounts of product data and related digital content. This comprehensive data set enables you to provide accurate product information to everyone in the organization, from sales and marketing to customer services, distribution partners and suppliers.

A mid to enterprise level PIM system should allow users to easily manage product data and syndicate content across all relevant channels, including your website, online shop, mobile app, print collateral, and POS application.

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Introduction to censhare PIM

This on demand Webinar, Create Accurate Sales & Marketing Material from Product Data - Introduction to censhare PIM, introduces you to the censhare PIM solution (Product Information Management), some of it’s most important features, and gives you an idea as to how these could be used by your business and teams to form a base from which quality marketing materials can be efficiently created, presenting some basic best practices in a live demo of the censhare PIM.

How does a PIM Work?

Once you’ve allowed for a connection to your product master data, a PIM is able to ingest and automatically aggregate large amounts of data and keep it consistent across all channels. The PIM will connect your Product Master Data with rich media and all product related digital assets, providing one single source of truth for all your product content. When your information is updated in one place, every piece of sales and marketing collateral reflects those same changes, thus keeping data (and people) aligned.


Why is PIM Important?

Whether you’re a manufacturer, a retailer, media production organization, or a financial entity, the chances are you have product information (and lots of it) in use throughout your organization. The question is, is the most accurate, up-to-date version of that product information available for all who need it?

Having a centralized PIM plays a large part in keeping teams on the same page with approved product information – no matter which channel each user is responsible for. This information may include items such as pricing, specs, images, packaging, video, and localized materials.

Types of Information You Can Manage with a PIM

Product Data - Such as SKUs, UPCs, information structure, product names, and product descriptions
Product Assets - Such as images or graphics, 3D, video, data sheets, and manuals
Product Specifications - Such as model or type, materials, warranty information, labels, awards, and dimensions
Marketing and Sales Material - Such as brochures, digital promotions and ads, and other collateral
Localization & Translations - Such as pricing for various regions, measurement units, warnings and legal disclaimers, currency and language variants
Compellingly Connected: A whitepaper by Theresa Regli

Compellingly Connected

Digital asset management expert Theresa Regli explains the benefits of integrated content management and its importance in facilitating centralized content processes, as well as providing real life insight into the integrated content operations of BSH Hausgeräte GmbH - a world leader in the home appliance market.

6 Benefits of Using an Integrated PIM in Your Content Workflow

Moving away from the standalone approach to PIM and fully embracing a scalable solution isn’t just a case of keeping pace with the latest tech. It’s a business critical move that significantly improves your ability to communicate your offers while boosting collaboration within the organization.

Product Data
Move away from using discrete applications in each area. Make real time updates to your product information in the same centralized database as your other content and assets. Use the same user interface, processes, and analytics across all functions.
No more working in silos
Product information, marketing collateral, and corporate branding is 100% consistent across all departments, regions, and branches.
Consistency across the business
Move away from using discrete applications in each area. Make real time updates to your product information in the same centralized database as your other content and assets. Use the same user interface, processes, and analytics across all functions.
Flexible marketing
Easily manipulate product data, content, and collateral into any campaign or communication channel, not just ecommerce or social media channels.
Grow your business within a scalable solution
Allow your content systems to grow with the business, without limits on the numbers of users, workflows, iterations or variants per asset.
Remove the complexity of your daily workflow
Apply the semantic power of the system. Work with multiple variants of products and numerous iterations of content to supply these assets across a huge variety of channels. This patented semantic database is exclusive to censhare.

Real World Success Stories

Learn from our clients how Product Information Management has helped them solve their product content challenges.

BSH Hausgeräte - censhare Customer Success Story

Cleaning Up Content Management

BSH Hausgeräte, one of the world’s leading companies in the home appliance market, uses censhare PIM to control its product content, transform its productivity, and to bring its customers the information they need.

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MIGROS - censhare Customer Success Story

State of the Art Communication Management

Migros, the largest supermarket chain in Switzerland uses PIM to manage 6 million assets, cut agency costs by 15%, and produce 14 weekly variants of its magazine within 10 regions,

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US Retailer - censhare Customer Success Story

Smarter Retail? It’s in the Detail

One major US retailer uses censhare to create high quality product packaging content from 3,000+ consumer packaged goods (CPG) manufacturers to retailers for digital advertising, marketing, ecommerce, mobile, and planogram applications.

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censhare Product Information Management

With censhare PIM, you can integrate, aggregate and manage all of your product information and see it in relation to product groups, families, and variants. It is built specifically with enterprise level workflows in mind, and links product data with related media and product descriptions.

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product information structures
In line processing
of product master data
to all media assets
Mass processing
of product data
Process based automation
Manages product variants
Integrated editor for mass data editing
Completeness check for product data
Integrated publishing and syndication of product data

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