As the digital world continues to barrage marketing teams with more data, enterprise-level organizations need to adapt and devise solutions to their digital content management systems. With digital media revenue expected to reach $292 million in the US alone in 2021, organizations need to understand how to implement and audit their digital media infrastructure. Digital content management systems let organizations use the digital revolution to their advantage. They do this by automating tasks and connecting digital assets within a multichannel distribution platform. External Link
What is a DAM?
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What is a DAM?
A Digital Asset Management (DAM) solution can include any technology that manages your digital media. The platform can then streamline, catalog, and communicate metadata across your entire organization, which keeps your omnichannel marketing campaigns running smoothly.
When it comes to DAM, you need a solution that analyzes metadata and places your assets in the correct location so you can combine, personalize, and scale your advertising and marketing campaigns. You can’t do this manually. You need an effective content management software integration. Enterprise solutions help you accomplish smart, automated workflows by understanding the full context.
When it comes to DAM, you need a solution that analyzes metadata and places your assets in the correct location so you can combine, personalize, and scale your advertising and marketing campaigns. You can’t do this manually. You need an effective content management software integration. Enterprise solutions help you accomplish smart, automated workflows by understanding the full context.
Where Does DAM Fit in the MarTech Stack?
When approaching your Digital Asset Management solution, avoid thinking of it as existing in another standalone system. The point of a DAM is to connect to multiple channels. Implementing an effective DAM is a two-part process that connects creation and ingestion with sharing and distribution channels.
Imports assets
Assigns meta-tags to assets
Catalogs assets
3 Tips for a Solid Enterprise DAM
When approaching your Digital Asset Management solution, avoid thinking of it as existing in another standalone system. The point of a DAM is to connect to multiple channels. Implementing an effective DAM is a two-part process that connects creation and ingestion with sharing and distribution channels.
Variants and Targeting
Marketing Project Planning
Print Production Management
Headless CMS
3 Tips for a Solid Enterprise DAM
Here are 3 tips to forming an enterprise-level DAM solution:
My list
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
DAM solution
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
enumeration
Here are 3 tips to forming an enterprise-level DAM solution:
My list
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
DAM solution
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
My list
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
DAM solution
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
censhare offers an innovative platform that supports the many use cases of our prospects, customers and partners. Explaining and showing the value of our software is one of the key success factors in the sales process. I'm so excited to lead a great team of solution consultants and together demonstrate the values of our state-of-the-art solutions.
- Raymond Groos, Global Director of Solution Consulting, censhare GmbH
censhare offers an innovative platform that supports the many use cases of our prospects, customers and partners. Explaining and showing the value of our software is one of the key success factors in the sales process. I'm so excited to lead a great team of solution consultants and together demonstrate the values of our state-of-the-art solutions.
- Raymond Groos, Global Director of Solution Consulting, censhare GmbH
Why us?
When approaching your Digital Asset Management solution, avoid thinking of it as existing in another standalone system.
Of course, we move with the times: flexible working hours/remote working
Use of the latest technologies and equipment
Continuous feedback + an inhouse academy “brainery” – which means a large scope for personal and professional development
Managing your digital content with a DAM can free up your time and help you to create a consistent brand experience. However, rolling out a DAM comes with its challenges. In order to get started on the right foot, you need to keep in mind the ultimate purpose of your DAM: to make the most of your digital assets. The way to do this is by connecting those digital assets to your marketing channels and promoting a company-wide adoption.
Where Does DAM Fit in the MarTech Stack?
When approaching your Digital Asset Management solution, avoid thinking of it as existing in another standalone system. The point of a DAM is to connect to multiple channels. Implementing an effective DAM is a two-part process that connects creation and ingestion with sharing and distribution channels.
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Where Does DAM Fit in the MarTech Stack?
When approaching your Digital Asset Management solution, avoid thinking of it as existing in another standalone system. The point of a DAM is to connect to multiple channels. Implementing an effective DAM is a two-part process that connects creation and ingestion with sharing and distribution channels.
Where Does DAM Fit in the MarTech Stack?
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What if you use flexible images
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As the digital world continues to barrage marketing teams with more data, enterprise-level organizations need to adapt and devise solutions to their digital content management systems. With digital media revenue expected to reach $292 million in the US alone in 2021, organizations need to understand how to implement and audit their digital media infrastructure. Digital content management systems let organizations use the digital revolution to their advantage. They do this by automating tasks and connecting digital assets within a multichannel distribution platform. External Link
What is a DAM?
Inline style ipsum bolditalicunderlineLink boldwithsuperscript subscriptandunderlineBold italicunderlinewithsubscriptandsuperscript
What is a DAM?
A Digital Asset Management (DAM) solution can include any technology that manages your digital media. The platform can then streamline, catalog, and communicate metadata across your entire organization, which keeps your omnichannel marketing campaigns running smoothly.
When it comes to DAM, you need a solution that analyzes metadata and places your assets in the correct location so you can combine, personalize, and scale your advertising and marketing campaigns. You can’t do this manually. You need an effective content management software integration. Enterprise solutions help you accomplish smart, automated workflows by understanding the full context.
When it comes to DAM, you need a solution that analyzes metadata and places your assets in the correct location so you can combine, personalize, and scale your advertising and marketing campaigns. You can’t do this manually. You need an effective content management software integration. Enterprise solutions help you accomplish smart, automated workflows by understanding the full context.
Where Does DAM Fit in the MarTech Stack?
When approaching your Digital Asset Management solution, avoid thinking of it as existing in another standalone system. The point of a DAM is to connect to multiple channels. Implementing an effective DAM is a two-part process that connects creation and ingestion with sharing and distribution channels.
Imports assets
Assigns meta-tags to assets
Catalogs assets
3 Tips for a Solid Enterprise DAM
When approaching your Digital Asset Management solution, avoid thinking of it as existing in another standalone system. The point of a DAM is to connect to multiple channels. Implementing an effective DAM is a two-part process that connects creation and ingestion with sharing and distribution channels.
Variants and Targeting
Marketing Project Planning
Print Production Management
Headless CMS
3 Tips for a Solid Enterprise DAM
Here are 3 tips to forming an enterprise-level DAM solution:
My list
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
DAM solution
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
enumeration
Here are 3 tips to forming an enterprise-level DAM solution:
My list
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
DAM solution
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
My list
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
DAM solution
Variants and Targeting
Marketing Project Planning
Variants and Targeting
Marketing Project Planning
censhare offers an innovative platform that supports the many use cases of our prospects, customers and partners. Explaining and showing the value of our software is one of the key success factors in the sales process. I'm so excited to lead a great team of solution consultants and together demonstrate the values of our state-of-the-art solutions.
- Raymond Groos, Global Director of Solution Consulting, censhare GmbH
censhare offers an innovative platform that supports the many use cases of our prospects, customers and partners. Explaining and showing the value of our software is one of the key success factors in the sales process. I'm so excited to lead a great team of solution consultants and together demonstrate the values of our state-of-the-art solutions.
- Raymond Groos, Global Director of Solution Consulting, censhare GmbH
Why us?
When approaching your Digital Asset Management solution, avoid thinking of it as existing in another standalone system.
Of course, we move with the times: flexible working hours/remote working
Use of the latest technologies and equipment
Continuous feedback + an inhouse academy “brainery” – which means a large scope for personal and professional development
Managing your digital content with a DAM can free up your time and help you to create a consistent brand experience. However, rolling out a DAM comes with its challenges. In order to get started on the right foot, you need to keep in mind the ultimate purpose of your DAM: to make the most of your digital assets. The way to do this is by connecting those digital assets to your marketing channels and promoting a company-wide adoption.
Where Does DAM Fit in the MarTech Stack?
When approaching your Digital Asset Management solution, avoid thinking of it as existing in another standalone system. The point of a DAM is to connect to multiple channels. Implementing an effective DAM is a two-part process that connects creation and ingestion with sharing and distribution channels.
Table Header
Table Header
Table Header
Header
Header
cell content big
cell content big
cell content
content
content
cell content big
cell content big
cell content
content
content
cell content big
cell content big
cell content
content
content
cell content big
cell content big
cell content
content
content
cell content big
cell content big
cell content
content
content
Where Does DAM Fit in the MarTech Stack?
When approaching your Digital Asset Management solution, avoid thinking of it as existing in another standalone system. The point of a DAM is to connect to multiple channels. Implementing an effective DAM is a two-part process that connects creation and ingestion with sharing and distribution channels.
Where Does DAM Fit in the MarTech Stack?
No preformatted content
Video Box
0:00 / 0:00
centered
0:00 / 0:00
left alignment
Video Box youtube
centered
left alignment
What if you use flexible images
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat
Upload any file type as a digital asset by drag and drop, via automated processes or interfaces (APIs).
Supports all file formats, including video and 3D
Bulk upload and export via drag and drop
Automated import and export
Transfer of metadata (XMP, EXIF, IPTC)
Multi level duplicate checks
20,000
press shots auto sorted every day
Manage, Organize and Archive
Functions for managing, organizing, and archiving digital assets and associated metadata.
Automated Versioning
All changes are tracked in the system and can be reverted to a previous version easily.
Image and video version generation
Create image and video files for specific needs and formats on the fly.
Interactive previews
Assets get previews for all relevant file formats, including 3D.
Manage language, region, and content versions
For each asset, include information on language versions, target audiences, suitability for specific channels, or any other information.
"We are just scratching the surface. censhare is central to our ambitions to develop modern Martech capabilities. The DAM has met our expectations extremely well. We have a highly workable system, global users are engaged and we are excited about the opportunities for the future."
Because censhare DAM shares the same database with our PIM and Content Management, you can flexibly combine all capabilities to automatically transform assets and product information for delivery across every channel.
"Customer references validated search and scale capabilities with some of the largest content repositories in this evaluation. One client said that the search capabilities are among ‘the best we have for internal systems."
The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019
“censhare’s strengths include above-average core library services capabilities like search and scalability as well as good support for work in progress assets with strong workflow and approvals capabilities. Customer references validated search and scale capabilities with some of the largest content repositories in this evaluation.”
The Forrester WaveTM Digital Asset Management for Customer Experience, Q4 2019
censhare appreciates the industry insight and research that industry analysts and business journalists provide.
We cordially invite you to contact us for briefings, information on upcoming events, or further material. We’re also happy to respond to your questions and contribute to your research.
The best way to request a briefing or other information is to contact the Analyst Relations team directly at analyst- relations@censhare.com.
Stay informed of the most relevant information to you with our Analyst Newsletter, sent 3 to 4 times a year and focusing on new customer use cases, product news and developments, as well as updates from the business.
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Professional Implementation and Onboarding
Our dedicated professional services help you achieve your business goals. From strategic advice to deployment, we help you prepare a project and ensure it is delivered on time.
On top of this, our qualified partners can provide expertise in setting up our solutions and integrating data sources, as well as delivering expert industry and use case knowledge to help you master your content and connect to all channels and sources.
In order to assess which DAM system your organization needs, you should first ask yourself the following questions:
How many assetsdoes our organization manage today? How/where are they managed?
Which file typesdo we work with (e.g., MP4, 3D, PDF, INDD)?
Are we usingmultiple separate systemsfor the same tasks (e.g., DropBox, Google Drive)?
How do weensure only brand compliant materialsare used?
Doesour agencyalso manage our digital assets? What costs are associated with this?
Are we improvingon the customer and brand experience in a measurable way?
How prepared are wefor the challenges of ongoing digital transformation?
Should we look for an out-of-the box, DAM-only solution? Or define and follow along term omnichannel content management strategythat also encompasses product data?
Depending on your answers to these first few considerations, our recommended next step is to scope out your business needs and timeline, then begin to research your options.
censhare Digital Asset Management allows you to automate all of your manual content admin tasks, leaving you free to focus on creating the optimal customer experience. Use the latest images, documents, graphics, media files, and other assets to create, edit and update any content. Link assets any way you want, add references and other vital information such as source or usage rights.
0:00 / 0:00
Supports all file formats including video and 3D
Bulk upload and export
Automated import and export
Transfer of metadata (XMP, EXIF, IPTC)
Multi level duplicate checks
Automated versioning
Image and video version generation
Rule based archiving and de-archiving
Full text search for all content and metadata, including smart, intuitive filters
censhare DAM provides a single record for each asset that can be used by everyone. This means each asset can be flexibly linked to related information, such as target audience, source, usage rights, or other insights, enabling your teams to intuitively find and use any content.