The Why and the How of the Digital Business Imperative

The business effects of COVID-19 are far reaching and here to stay. But these challenges can also be an opportunity to accelerate your digital transformation plans to drive efficiency, engage workers, and build a better customer experience.

  1. chevron left iconThe Why and the How of the Digital Business Imperative
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Morag Cuddeford-JonesNovember 16, 2020
  • Digital Marketing
  • Technology

It's safe to say that there aren’t enough superlatives to describe how shattering and age defining the COVID-19 pandemic has been for huge swathes of the earth’s population to date.

With no corner of the globe's society and economy entirely untouched by the effects of the COVID-19 pandemic, the first wave in the western world saw businesses either scrambling to become virtual overnight or to seriously improve their online game. And here we are – a couple of waves later with little let up in sight.

It is clear that the long term business effects of COVID-19 are here to stay, and will be far reaching for a considerable time to come. The world economy seems uncertain, operations are under scrutiny, and budgets are being tightened. Unfortunately this will likely result in the failure of some businesses, with others only pulling through if they seriously reconsider their entire ecosystem, both externally and internally. But there is hope!

Adapting to Survive – The Business Imperative

This is exactly what Ian Truscott from Martech Insiders discusses in the on demand Webinar, The Asteroid Has Hit... Now What?. Ian argues that the coronavirus pandemic has created – metaphorically speaking – conditions for ground breaking transformation not too unlike the situation which confronted the dinosaurs following that prehistoric catastrophe. Like the animals that emerged stronger and evolved faster as a result of that one event, all is very much not lost and there is a great deal to be optimistic about.

For businesses who feel they have been working frantically just to keep pace with daily change, he and fellow presenters reveal that while the coronavirus might be our own, personal asteroid, it can also be it viewed as a moment of opportunity. Now is the time to focus on accelerating or reinvigorating your digital transformation plans, to drive efficiencies, engage workers and build better customer experience.

In addition, the webinar discusses how Universal Content Management which can enable this transformation, as well as acting as a mechanism for surviving future uncertainty.

Learn about:

  • Why now is the time for your digital transformation
  • How Universal Content Management enables and supports this process
  • What this can mean for your organization - securing a competitive edge through cost savings, added value, and growth
  • How this can be achieved without having to start from scratch solution

You can tune in to the on demand webinar here to learn how such a transformation of your systems and processes could mean some serious business results, not only supporting your business now but also safeguarding it for the future.

Alternatively, we have a great whitepaper which digs deeper into the topic available for download here: Adapting to the Digital Business Imperative , also by Martech Insiders.

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Morag Cuddeford-Jones
Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

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