Empower Employees - Deliver World Class Content!

The pressure on today's marketers is enormous. So how is it, that some teams are able to handle this so easily? We look at the example of BSH Hausgeräte GmbH, whose Universal Content Management approach has successfully revamped and improved its content management operations.

  1. chevron left iconEmpower Employees - Deliver World Class Content!
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Lucy Campbell-WoodwardJune 26, 2020
  • Digital Asset Management
  • Product Information Management
  • Content Marketing

The demands made on today’s marketers are enormous. On the one hand, they are expected to be creative mavens, to bring a unique and market leading tone of voice to their organization, and of course, deliver stand out campaigns. On the other, they have to be data led and almost forensic in their approach to customer understanding and targeting. All this, plus keeping one eye on cost efficiencies, never ending deadlines and ever changing trends.

But some teams are smashing it! Despite the many problems which can be caused by the tools and system in place for a marketing team (poorly designed, poorly implemented, or even siloed off from other departments which should actually also be involved), some solutions not only support their users, but actually encourage them to be better – granting them the time and therefore the freedom to make more out the working day.

For example, solutions like Digital Asset Management (DAM) and Product Information Management (PIM) are invaluable tools for companies wanting to deliver accurate content that is engaging and highly relevant across different customer groups and locations. But when correctly implemented and integrated across the relevant departments, such solutions can have positive operational effects too.

A great success in this direction is censhare customer BSH Hausgeräte GmbH. After implementing an integrated approach to its content via the censhare Universal Content Management solution, which encompasses both DAM and PIM functionality, it found its content operations transformed. It is now used by more than 3,000 employees worldwide, managing more than 11 million assets.

But, and this is important to note, it was the detailed planning which went into the solution’s implementation which really ensured that the system is now serving its users exactly as needed while also leaving room for future flexibility. Another important factor in the ongoing success of its centralized content management approach, is the thorough onboarding process which has set up by BSH for the solution - making sure that even the most inexperienced users get to grips with the system fast and can make the most of its features.

And what does this look like on the outside? Well you can read about the project's results in the BSH success story, as well as learning:

  • Why disparate databases, text editors and Media Asset Management systems were holding back teams who needed to centralize and localize critical product information
  • How feature stories allowed the company to enrich marketing information, without being tied to a single product
  • The importance of co-creating a solution that fits exactly with a business’s needs, and actively helps the company adjust to the new tools

Centralized content management systems are powerful tools for organizations looking to compete across channels and markets. For more information about how censhare helps companies empower their employees to ramp up efficiency while driving down cost, visit our success stories here.

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Lucy Campbell-Woodward
Lucy is the Digital Marketing Manager and a blog contributor at censhare. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

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