Staying hot in the publishing world is no easy task – but leading media houses are managing it. We share the success story behind Grazia publisher Bauer Media, who is rethinking the ways in which magazines are created.
Boasting titles such as Grazia and Empire, Bauer Media Group knows that there is no such thing as ‘old school’ publishing anymore. Print is very much alive but it is now part of a much bigger ecosystem that features online, social, mobile, TV and more. It also means that publishing is no longer a weekly, monthly or quarterly deal. Magazines are always on, publishing and broadcasting round the clock. They respond to the news agenda, and sometimes even create it.
Which is why it’s essential that a publishing company the size of Bauer Media Group, Europe’s largest magazine publisher and one of the world’s leading media houses, keeps on top of its assets. With more than 600 print, digital, TV and radio brands in 17 countries, it has a constant, revolving need for content that is sharable, accessible and verifiable.
In an effort to overcome these challenges, censhare came on the scene and, after a trial run with Grazia, was quickly rolled out across all the publisher’s titles. Bauer far exceeded what it initially set out to achieve. In reshaping the way in which its 93 publications get to press, supporting 500+ contributors producing more than 2,100 pieces of content each week, and using a workflow process which means that its journalism is a close to real time as it can get, theirs is a shining example of what can happen if the right tech meets the right minds.
Want to get into a bit more detail? Bauer was happy to share with us (and you!) its success story which you can read here. Download it to hear how, among other achievements, censhare helped Bauer to:
Read the full customer success story here.
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