Content Delivery Platform Automates Insurer’s Marketing Production

R+V Versicherung deploys censhare in the cloud as the core content delivery component in its comprehensive martech stack.

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With around 200 staff, Germany’s second largest insurance group, R+V Versicherung promotes a diverse portfolio of insurance and pension products to its 8.8 million customers across many channels via multitude of printed and online collateral.

The efficient and ideally automated production of marketing content is essential to achieve this aim, and this was something R+V Versicherung was lacking. Something needed to be done to help the marketing team store, retrieve and deliver content more efficiently, faster and with lower costs. Its first integral step was to find a way to bring all its digital assets into one place, using censhare for centralized Digital Asset Management (DAM) and Headless Content Management (HCMS) as its cloud-based foundation to deliver content across the organization, to partners and other marketing systems.

Essential features of censhare include its great flexibility and power to work with all kinds of assets, to automate content processes and its strong capability to deliver content to all marketing systems.

Sascha Kämmerer, Marketing Technology Manager, R+V Versicherung

Business Results


flexible, secure cloud-based solution


users internally


external agencies using the DAM


content hub for entire martech stack

It soon became clear that censhare could offer R+V Versicherung much more than just storage functions, able to centrally deliver content to other marketing systems directly from the cloud and therefore in the position to provide the foundation for R+V Versicherung’s entire marketing technology stack and opening up limitless possibilities for development.

So, while R+V Versicherung is already feeling the benefits of the foundational DAM and Headless CMS in place (as well as internal teams, the censhare system is now used by more than 20 external agencies), the organization is now looking at implementing more extensive automation and new use cases, with print production management being a high priority. Marketing Technology Manager, Sascha Kämmerer, believes automated content creation will bring huge benefits throughout the entire briefing, production and approval process, especially when working with multiple brands, sales channels and partner portals.

The number of assets in the system is still relatively small but we expect it to grow to hundreds of thousands as new marketing tools are added and as we use more channels. We are just beginning to understand the enormous time and cost benefits, and these can only grow.

Sascha Kämmerer, Marketing Technology Manager, R+V Versicherung

R+V Versicherung uses censhare DAM and Headless CMS hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs and scale applications.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About R+V Versicherung

R+V Versicherung is one of Germany's largest insurers for private and corporate customers and is part of the Volksbanken Raiffeisenbanken Cooperative Financial Network.

R+V Versicherung AG
Raiffeisenplatz 1
65189 Wiesbaden/ Germany

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