The adaptability of censhare enabled a smooth integration into the HEROLD’s existing core marketing processes and thus significantly reduced the training phase required by the organization. By means of workflow management, every employee can now view and monitor the current status of an ad at any time, which benefits quality assurance (e.g. avoiding duplicates, generating valid KPIs) and minimizes time-consuming reconciliations. The existing automation reduces the manual workload in the creation of advertising material, which among other things minimizes the risk of errors and thus guarantees the high standard set by the company.
The comprehensive functionality of censhare in combination with an open interface architecture guarantees HEROLD independence from operating systems and updateability for the future. However, censhare
also offers possibilities beyond the requirements of the moment. A great many functionalities - for example in the area of personalized, automated communication - can be realized in the course of future projects without having to implement additional systems.
Our goal is to optimize the marketing processes of our customers through the use of precisely fitting technologies. Through censhare, HEROLD is now offered opportunities beyond the current challenges.
censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.
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