Hearst UK was looking to make its print business more efficient while increasing revenue from new streams – all without compromising the quality of its published content.
It began using Censhare in 2007 to bring certain creative media processes inhouse before expanding its usage to include the management of legal approvals, ad planning, content commissioning, editorial workflows, and image rights. Two thirds of the business now uses Censhare in some capacity, whether in an editorial, commercial or management capacity, and the group’s relationship with Censhare continues to grow.
