The Changing Face of Media

Hearst UK was looking to make its print business more efficient while increasing revenue from new streams – all without compromising the quality of its published content.

It began using censhare in 2007 to bring certain creative media processes inhouse before expanding its usage to include the management of legal approvals, ad planning, content commissioning, editorial workflows, and image rights. Two thirds of the business now uses censhare in some capacity, whether in an editorial, commercial or management capacity, and the group’s relationship with censhare continues to grow.

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Thanks to content hubs in censhare, titles with a similar audience can reuse content across formats and brands, letting editors easily collaborate, find content, check that they have usage rights, and see where it has been used before. This helps to ensure that asset reuse targets are hit, as well as the wider page cost cut targets of at least 5% a year.

Overall, censhare has dramatically reduced the time it takes to bring a feature to print.

Bob BousfieldSystems Manager, Hearst UK

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.