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The Changing Face of Media

Hearst UK pushes boundaries by innovating and collaborating with censhare as it shifts from being a publisher to a modern media company.

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Hearst UK was looking to make its print business more efficient while increasing revenue from new streams – all without compromising the quality of its published content.

It began using censhare in 2007 to bring certain creative media processes inhouse before expanding its usage to include the management of legal approvals, ad planning, content commissioning, editorial workflows, and image rights. Two thirds of the business now uses censhare in some capacity, whether in an editorial, commercial or management capacity, and the group’s relationship with censhare continues to grow.

censhare is a hub at the heart of our business that deals with the more atomized delivery of article based content that we find ourselves working in.

Michael RowleyManaging Director, Brands, Hearst UK

Business Results

30%

content reuse targets realized

3,000+

hours saved a year generating pdfs

20,000

press shots auto sorted every day

5%

cut in yearly page costs for Hearst UK

15,000+

documents processed a year (and increasing)

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Thanks to content hubs in censhare, titles with a similar audience can reuse content across formats and brands, letting editors easily collaborate, find content, check that they have usage rights, and see where it has been used before. This helps to ensure that asset reuse targets are hit, as well as the wider page cost cut targets of at least 5% a year.

Overall, censhare has dramatically reduced the time it takes to bring a feature to print.

Bob BousfieldSystems Manager, Hearst UK

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About Hearst UK

Hearst UK publishes 24 brands including ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Their print and digital brands reach over one in three UK women and one in four UK men every month, and engages them with trusted content wherever they are. Hearst UK sells over four million magazines a month and has 17 million UK digital unique users, reaching 22 million fans and followers through their social media platforms including Snapchat Discover.

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Contact:
Hearst UK
House of Hearst
30 Panton Street
London SW1Y 4AJ / UK
www.hearst.co.uk

censhare for Publishing and Media

censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.

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censhare Resources

We create, commission and curate a variety of great content for you to download - from whitepapers to industry reports and analyst insights. Find all of them in once place on our Resources page!

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