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Ensuring A "Glocal" Presence

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Ensuring consistent local communications on a global scale with censhare – Endress + Hauser goes "glocal".

In an analysis of its communication, Endress+Hauser established that the presentation of information on various websites, brochures and catalogues contained significant inconsistencies in some cases. It required a flexible and powerful system to facilitate the modular restructuring of communications relevant information into information units, as well as then relinking them with one another, ensuring globally valid consistency in terms of content for the group company. Enter censhare!

We regard censhare as our central platform that we will use to control and steer all our marketing contents in future!

Christian J. GeigerHead of Corporate Marketing Communication, Endress + Hauser

Business Results

38

websites relaunched in 22 languages

37

country webpages supported

100%

of all content marketing information units stored

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In addition to the creation and structuring of assets, it is above all the wide range of options for classifying information units that makes the censhare system such a high performance solution for Endress+Hauser. As Christian J. Geiger, Head of Corporate Marketing Communication, explained: "The same information in censhare can be presented to website visitors in various contexts on an automated basis thanks to the data logic and assets’ meta data. We therefore only create an item of content once but use it in many different places on the website."

Globally applicable content is now presented uniformly all over the world, whereas regionally generated content can be adapted and republished in another country.

Christian J. GeigerHead of Corporate Marketing Communication, Endress + Hauser

Endress+Hauser uses censhare hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs, and scale applications.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About Endress + Hauser

Endress+Hauser is a global leader in measurement instrumentation, services and solutions for industrial process engineering. We provide process solutions for flow, level, pressure, analytics, temperature, recording and digital communications, optimizing processes in terms of economic efficiency, safety and environmental impact. Our customers come from a wide variety of industries, including chemical, petrochemical, food & beverage, oil & gas, water & wastewater, power & energy and life sciences.

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Contact:
Endress+Hauser AG
Kägenstrasse 2
4153 Reinach BL / Switzerland
www.endress.com

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