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MediaBudget 2009: Strategies for the shark pool

How can media budgets be planned most efficiently?

In 2008 advertising spending still stood at a level of EUR 21.1 billion. A strong decline, however, is anticipated for the economic crisis year 2009. How can companies optimize their media planning in spite of the need to make financial savings? How can advertising budgets for advertisements, outdoor advertising, TV or radio be most efficiently planned and deployed?

Dieter Reichert, CMO censhare AG

Dieter Reichert, CMO censhare AG

The specialized trade fair, MediaBudget 2009 addressed these issues on the 8th and 9th of July, 2009 in Stuttgart. Dieter Reichert, CMO and co-founder of censhare, was one of the speakers at the accompanying conference. In addition, censhare showed its products at the fair with a stand and an additional presentation at the w&v-Forum.

Following on from the tremendous success the trade fair had in its opening year in 2008, Media Budget 2009 was held in Stuttgart once again. The event forms a top caliber platform for across media marketing planning. The trade fair caters to decision makers and professionals from the media and marketing branch. In addition to the trade specific exhibition, the information platform for efficient budget and media planning offered a heavyweight round, workshops and forums providing attendants with ample opportunities for interacting and exchanging ideas.

Addressing the congress attended by many top echelon participants, Dieter Reichert was accompanied by speakers such as the deputy chairman of ARD, Fritz Raff, as well as Philipp Welte, board member of Hubert Burda Media. Dieter Reichert’s presentation was entitled: “More efficiency in B2B thanks to marketing process optimization.“ Dieter reflected that ideally, efficient solutions already target the individual departments of a company. Optimizing methods and ways of working must always involve coming to terms with the entire process, and implementing improvements across all areas and for all marketing departments. Massive efficiency gains can only be achieved by extremely shortened communication paths and workflows as well as the unrestricted multiple utilization of data. In addition, Dieter Reichert also gave a presentation entitled “System based process optimization in marketing communication“ at the w&v-Forum.

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