Marketing is undergoing a profound transformation. In his guest article for e-commerce magazin, Entirely CEO Tobias Ackermann outlines how the industry is shifting from a tangled web of disconnected tools toward open, intelligent ecosystems that connect data, content, and orchestration across the entire value chain.
With technological acceleration, growing expectations, and increasing pressure to prove marketing’s revenue impact, leaders must rethink their setup. The future belongs to platforms that foster interoperability, transparency, and AI-driven collaboration.
Entirely’s Open Ecosystem embodies this vision—uniting technologies, partners, and vendors in a scalable and compliant framework for modern marketing.
As part of this ecosystem, Censhare shares the same goal: turning marketing complexity into measurable outcomes through openness and intelligent integration.
Read the full (German) article: Radikalkur fürs Marketing 2025: Vom Tool-Geflecht zum Ökosystem
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