Choosing wisely, DAM or PIM?

  1. chevron left iconChoosing wisely, DAM or PIM?
Lucy Campbell-WoodwardJanuary 26, 2023
  • Digital Asset Management
  • Product Information Management

Do you know your PIM from your DAM? You’d be easily forgiven if not. In the world of martech there are any number of solutions with overlapping functionalities. They seem to answer multiple business challenges – until they’re integrated and you discover a gaping hole in your capabilities.

Often this isn’t the fault of the solution itself. Nor is it the fault of the user. It’s simply that it can be hard to marry a business’ needs to the right technologies, and often it’s a mixture of solutions that will ultimately do the job.

In this fantastically clear and informative webinar, hosted by, four panellists from the Product Information Management (PIM) and Digital Asset Management (DAM) industry demystify what these products do, state the differences between each solution, how they can fit into different tech stacks and to what purpose, and the positive impact they can have on an organization’s future agility.

You’ll hear from Ben Rund, GM at Riversand, Phil Arnold, MD at censhare UK, Rupert Firmstone, Regional Sales Director of novomind, and Victor Lebon, Chief Innovation and Strategy Officer of ICP, who together discuss:

  • Why the relative benefits of PIM and DAM solutions are so misunderstood, and what more accurate definitions of each technology might be
  • The customer challenges each system can solve both independently, together and in a wider tech stack
  • Best in class versus point solutions – how your particular business case and the resources available may dictate your choice of provider
  • Which brands are making use of PIM and DAM solutions and how they help those companies plan for the unplannable, particularly in light of recent events

This is a webinar rich in detail and information that is useful to both the layperson and expert marketing technologist alike. Don’t miss your opportunity to learn from some of the most knowledgeable personalities in the market – view on demand here, today.

Lucy Campbell-Woodward
Lucy is Head of Marketing for censhare, and leads the global team in the aligned planning and implementation of censhare's marekting strategy. Having joined the team in 2017, Lucy has played a pivotal role in the censhare Marketing team for a good few years now, and stepped up into a leadership role in 2022.

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