The marketing landscape is reaching a turning point. Fragmented tools, complex SaaS environments, and rising demands for personalization and compliance are driving a shift toward more connected, intelligent ecosystems.
At the Entirely Summit 2025 in Lisbon, Entirely unveiled its vision for this new era: the Entirely Open Ecosystem and Entirely.ai – the world’s first AI-native operating system for enterprise marketing.
The mission: to create a unified, open framework that connects data, partners, software vendors, and creative processes. This foundation will enable organizations to integrate existing systems, orchestrate workflows, and activate AI across every stage of the marketing value chain – from planning to performance analysis.
According to Dr. Christoph Bauer, CEO of Entirely, “complexity has become a central obstacle – Entirely is our answer: a living ecosystem designed to connect technologies, campaigns, and creativity.”
As part of the Entirely ecosystem, Censhare fully embraces this vision – empowering brands to connect their content, data, and processes seamlessly, so marketing can finally operate as one.
Read the full (German) article in e-commerce magazin: Marketing: Entirely.ai zeigt den Weg zur KI-gestützten Zusammenarbeit