Retail is a complex and unpredictable business and is becoming even more so with the collapse of many high street brands, a tough economic climate, and competition from online retailers, with even successful stores reporting low profits as consumer confidence shrinks.
This case study comes from a large department store in the US, which decided to face the growing challenges of successful retailing in the online age by implementing censhare.
Founded originally as a grocery store more than 90 years ago, this retailer has grown to more than 1,100 department stores in 49 states and employs more than 140,000 people. More than 56 percent of American households shop there today, bringing in more than $19 billion in revenue a year.
Learn how this US retailer employs censhare to:
Reduce production time by more than 50%
Save $275,000 annually through the reuse of assets
Automate the creation of 100s of personalized email variations to land in 30 million inboxes every day
Reduce the number production errors, with 95% fewer changes being made on the day of print
Enable 1,300 staff member to do more with lesss
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