This People and Processes report from Econsultancy, published in partnership with censhare, explores the ways companies are organizing their marketing to be faster and smarter, and highlights the challenges faced by the delegates of Digital Cream 2016
At the heart of the discussions, delegates constantly asked how best to optimize their marketing through the mix of people, processes, technologies and culture as they embark on their journey of change.
How business see themselves along the process of digital transformation, working in agile ways to help them transform
The drivers towards, barriers to, and benefits of transformational agility
Helpful tools, resources, and case studies for teams working towards transformational agility
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.