Without process, brand guidelines are breached, messages become muddled, efforts are duplicated, and campaigns collide. We share our top tops for effective brand asset management, putting process at its heart.
The business world is used to seeing size as an indicator of success and security. But today we are seeing the legacy issue become a factor in holding large companies back from keeping up with face paced market change.
To stay relevant in these very challenging times, publishers have to work hard. Let’s take a look at some of the tactics being used by some who are not just surviving, but are actually thriving in the modern media environment.
Even modestly sized companies have a serious asset management challenge on their hands. And with customer expectations growing ever higher, DAM is key to retaking control and producing powerful marketing content.
The pressure on today's marketers is enormous. So how is it, that some teams are able to handle this so easily? We look at the example of BSH Hausgeräte GmbH, whose Universal Content Management approach has successfully revamped and improved its content management operations.
How can you enable effective brand management? You might not see it at a glance, but the magic of every successful brand lies in its supporting technology, enabling it to consistently present its best face to customers at the right time and in the right channels.