Hearst faces a triple threat – protect its brand, find profit in the high growth (but often free) digital space, and minimize the impact from print decline, read how they manage all that with the help of censhare.
Premium publisher Hearst has a reputation to uphold. Known for its iconic, high quality magazines including Esquire and Harper’s Bazaar, the company has to maintain standards while dealing with a readership that is increasingly consuming its media online. It faces a triple threat – protect its brand, find profit in the high growth (but often free) digital space, and minimize the impact from print decline.
But so far so good! This censhare customer success story lifts the lid on how Hearst has met all three of these challenges head on, emerging stronger and more efficient while also retaining its position as a premium content powerhouse.
You will find out how Hearst has:
Read more here about how Hearst’s teams from legal to product testing save time and energy while expanding Hearst’s horizons into new product areas and revenue streams.
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