Managing Hearst’s Triple Threat

Hearst faces a triple threat – protect its brand, find profit in the high growth (but often free) digital space, and minimize the impact from print decline, read how they manage all that with the help of censhare.

  1. chevron left iconManaging Hearst’s Triple Threat
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Morag Cuddeford-JonesJuly 24, 2019
  • Digital Asset Management
  • Product Information Management
  • Content Management

Premium publisher Hearst has a reputation to uphold. Known for its iconic, high quality magazines including Esquire and Harper’s Bazaar, the company has to maintain standards while dealing with a readership that is increasingly consuming its media online. It faces a triple threat – protect its brand, find profit in the high growth (but often free) digital space, and minimize the impact from print decline.

But so far so good! This censhare customer success story lifts the lid on how Hearst has met all three of these challenges head on, emerging stronger and more efficient while also retaining its position as a premium content powerhouse.

You will find out how Hearst has:

  • Sped up feature generation
  • Maximized its content assets
  • Saved 3,000 hours a year in production time
  • Cut 5% in yearly page costs

Read more here about how Hearst’s teams from legal to product testing save time and energy while expanding Hearst’s horizons into new product areas and revenue streams.

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Morag Cuddeford-Jones
Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

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