Smarter Retail? It’s in the Detail

Retail is a complex and unpredictable business and is becoming even more so with the collapse of many high street brands, a tough economic climate, and competition from online retailers.

This large department store in the US adapted its technology to improve marketing, ecommerce, and merchandising in order to compete in the digital era. Since 2013, it has been running a program of process automation and personalization that’s making the business more effective in the way it reaches customers.

The retailer wanted to make its own employees’ working experience as seamless as its customers’ shopping experience. Its first goal with censhare was to move away from its own repository like DAM to censhare, which would solidify, standardize and streamline workflows . Workflows were automated for the company’s photo studio and the production of its printed ad inserts, affecting 160 people, and the store’s daily emails received similar treatment in that they were automated and personalized, lowering production time by half.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.