Competitive Edge Through Efficient Production

With the market changing to a process driven environment and the pressure on to produce more and more publications of the same quality within the same time timeframe, Delius Klasing decided to economize and focus on their core business – creating content.

It needed a tool that could act as a central platform for all regions and departments, enable the reuse of both on and offline content, as well as boosting efficiency through supporting streamlined and automated processes. It decided in favor of censhare.

Today, Delius Klasing uses censhare to produce all its magazines, books and calendars in a smooth, transparent process. What’s more, it recently started using censhare as the CMS for its website and to channel content directly to a variety of apps. With content now being delivered across various channels, the editor, who would once work only on printed media, now looks after the digital channels too. Automated processes provide clear efficiency gains for Delius Klasing and it’s also become far easier to reuse content.

Delius Klasing is a client of Mohn Media, Europe’s leading print and media services provider. Mohn Media implemented censhare in 2011, providing clients such as Delius Klasing with a turnkey omnichannel publishing system as managed application service without the need for IT overheads or technical skills.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.