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Multichannel, Single Source Marketing

Vitra Logo

Vitra counts on censhare to build sustainable communication to market their sustainable designs.

Vitra faced numerous competitive challenges: products and offerings must be appealing and convincing, while customer communication and marketing should be granted equal importance across all types of media and channels. Based on this, Vitra defined the requirements for an efficient, dynamic and media neutral communication and marketing system that supports all output channels and cleverly manages all data and information. censhare was seen as the solution best able to meet these needs.

In marketing, censhare has brought us extreme increases in efficiency and with that also falling costs.

Matthias WesselmannFormer Head of Group Marketing & Communication, Vitra

Business Results

7

different databases replaced with 1 system controlling all channels

100%

of the communication and marketing material centrally controlled

1

identical campaign across print media, web channels, social media

7

language versions of annual price list across several regions

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The implementation of censhare for marketing campaigns allows Vitra to communicate consistently across all channels – from print publications, price lists and websites to social media in one orchestrated campaign. Via censhare, Vitra provides numerous touch points, all of which provide information in a consistent way. It also gained a high level of transparency in all its communication assets and significantly improved the efficiency of its processes in marketing.

With the censhare system we have the whole of communication under control. We don’t have any distrusted data stores but everything comes from one system.

Detlev Linnenbrügger
Head of Marketing Producing, Vitra

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About Vitra

Vitra is a Swiss company dedicated to improving the quality of homes, offices and public spaces through the power of design. Our products and concepts are developed in an intensive design process, which brings together our engineering excellence with the creative genius of leading international designers. It is our goal to create interiors, furniture and accessories that are functional and inspiring. Longevity of materials, construction and aesthetics is our leading principle, as demonstrated by our Classics – many in continuous production since the 1950s. Initiatives like the Vitra Campus architecture, the Vitra Design Museum, workshops, publications, collections and archives are all integral elements of Vitra. They give us the opportunity to gain perspective and depth in all our activities.

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Contact:
Vitra AG
Klünenfeldstrasse 22
4127 Birsfelden / Switzerland
www.vitra.com

censhare for Manufacturing

censhare helps transform the way a manufacturer operates, helping it reap all the benefits of the digital age.

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censhare Resources

We create, commission and curate a variety of great content for you to download - from whitepapers to industry reports and analyst insights. Find all of them in once place on our Resources page!

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